Clothes customization business

Do you know what is clothes customization business? How do you think this business sphere is successful in the Internet? Please remind "You are judged by appearances at first but by your mind later on." This proverb is true at all times.

The uniform with logo gives clients the chance to find the company's employer on the exhibitions or in the crowd of people. Beautiful family photo session is impossible without the one style clothes. The ability to express yourself through interesting clothes attracts many people and motivates them to spend more on clothes. 

Nowdays the hand painting clothes, nags or shoes are extremelly popular. It's quite expensive service and not so many people are ready to spend a big sum of money for the manual work. But everybody wants to have personalized t-shirt or at least a tote bag. 

This case people contact to printing offices and order a custom design of the clothes. This personalization service is cheaper than a hand-paint offer and this printing niche is developing fast thanks to modern equipment and new ways of printing. 

• How people move from the standard things to individuality. 
• What are the difficulties in clothes customization business.
• What is the benefit in clothes customization business. 
• How to lauch the clothes customization online shop. 

How people move from the standard things to indiviualiy 

If the person need new clothes, they went to the tailor 100 years ago. It was the only way to get the new jacket or skirt. The tailor took measurements and sewed garments according to the individual person's features. The visit to the tailor cost a fortune and took some time. It was hard to find a talanted tailor and people chose this specialist upon friends' recommendations.  It's quite easier today to buy new clothes. There are standartize size charts in the world. There are universal paper patterns for men, women and children in the garment industry. Moreover the leading fashion houses produce clothes collections several times a year in 4 cities: Milan, Paris, London and New York. This collections show people what to wear this season. 

That's why from time to time the celebrities come to the social events in the same clothes. For example, look at the Michel Kors striped suit on different celebrities: Miroslava Duma (Russian invertor in international fashion), Doutzen Kroes (the Dutch model), Cat Deeley (televison presenter), Nieves Alvarez (Spanish model), Yasmin Le Bon (English fashion model).

The Fast Fashion period come and the fashion things are available to everyone. All specialities lose their oroginality very fast as they come to mass production momentally. 

We live in the world of standartization where the economy of time and money at the top and everything is made due to the patterns. Many people are happy with this. But there are people who are looking for the individuality and are ready to pay for rare things. This is the opposite way from the standartization to the individuality. Look how the standard bag turns to the masterpiece if you customize it a little. 

The clothes customization business is aimed to the auditory that wants to stand out in the crowd and surprise the world by being not resemble to others. 

What are the difficulties in clothes customization business 

There are many pitfalls in any business. The clothes customization business is not an exception. Very often the clothes are customized with the help of text on t-shirts or the origin print. 

Clients choose from the proposed options or create their own design. 

Online store functionality 

The first dificuly is the online store functionality that makes it possible to place the order with oline creating design through the website. 

Usually the online shops are created using the ready-to-use CMS. But they are built for the ordinary ecommerce websites where the mass market sold. When you sell personilized products on your website, you need the special feature allows clients to download pictures on the store or to draw the design by yourself. It's an expensive thing to develop such functionality from the scratch. And it's impossible to create succesful clothes customization business without this functionality. 

Alt-team agency has such functionality Online Product Designer add-on. This is the extension of the feature-rich CMS for online store creating — CS-Cart. 

The price for this solution is USD 1075. You can purchase the add-on Product Designer separatelly for USD 820. This is the ready-to-use solution, not a development from the scratch. If you need to design it from the start it would cost 3 times expensive. In addition, the final price will depend on the functionality you need to include. 

Logistic costs 

Clothes customization business is about custom-made unique pieces. There are seldom orders with batch of goods with companies'logo or with popular Internet memes. 

For example, Bernie Sander's look was so funny at Inauguration Day that so many Internet Memes appeared till that day. This memes comes popular as a t-shirt design. 

The online shop uses the following delivery methods more often:

• Customer pickup;
• Courier service
• Post services
• Logistic companies

While launching the online shop you should think out the delivery methods and its prices. 

Reputational risks

The online shop that sells clothes and lets clients to customize it — the small business. Every customer review is extremely important for this type of the business. If the order, the order payment and the delivery service is successful and the client is pleased with this service, you should remind the client about the feedback and motivates him to leave the review. It would be great if the client tells others in the social nets or on special forums  about the positive cooperation with your company.

But, remember that people markedly more willing to leave negative review than positive ones. Any negative can cause an earthquake and can result the reputation risks for the business. Pay more attention to the clients who are not satisfied with your service. Find out what has happened and how you can avoid it the next time.

Very often clients are not very happy with the print quality on the clothes (it’s crooked, not right colors, not so bright as expected), paint quality (it smells strong or bad, it loses colors, the paint flakes), the base product quality (the cloth is spoiled when you wash it, you can see the strings, there are pills on the clothes, the cloth is unpleasant).

Work with the feedback very carefully and you have a chance to decrease the reputation risks in the clothes customization business. Keep a close watch on what people write about your online store in the social nets, on forums, in the media world. Try to react on the positive and the negative feedback on time. This can help to win the clients loyalty.

Learning the customers

Online sales come to our life as a trend recently. Online shopping becomes being popular the last 5 years in the World.

Not all people are mad keen on e- shopping.

Look at what reasons stop people from the purchase on the websites.

Pay attention to the fact that 15% of website visitors who do not buy online think that it’s so complicated to place an order on the website.  This means that it would be a challenge for them to deal with online product designer software on the online store.

Make the appeared hints how the customers can use the online product designer to create their own design on the product surface. Shoot a video manual on how to use this software for personalizing clothes. These instructions will help customers to get comfortable with the new known functionality of the online store.

The simplest set of the features of the product designer consists of the following: the client can download the photo or picture in the product designer, but they have no ability to change it (change colors , size, text) or rotate it. The most complicated variant of the Product Designer module is a Photoshop analogue. Here the client can draw the design from the scratch in the online mode on the website.

But as the online store is not a photo redactor. It’s not an aim of the online shop. The quality variants of the Product Designer modules lies in the middle, between the simplest and the most complicated variants.

For example, let us look closer at the functionality of Alt-team’s Product Designer add-on for CS-Cart ecommerce platform.

Например, оцените интерфейс CS-Cart модуля Дизайнер Товаров от Alt-team.

On the online store frontend the client can:

Define the area on the product that is possible for the personalization. These areas are marked with the frames. Custom design is possible only within the frame.  

Add text, clipart object or photo on the product surface.

Edit the text during the creating the design: change fonts, size, location, colors.

There is an ability to create huge collection of the photos, pictures and clip art objects in the Product Designer gallery. The store admin can divide it into categories for fast search of the appropriate ready images.

What is the benefit in clothes customization business?

Despite the difficulties in the clothes customization business, every year the number of the online stores that offers the clothes personalization in the online mode is increasing.

Pluses in online store with online clothes customization:

1. Clear market opening. The demand of customized clothes is increasing rapidly every year. But there is no huge players on this market yet. There is a chance that you need just 2-3 years for taking the leading role in this market niche. Moreover it’s much easier to get short payback period as there are few business rivals and you can win loyal customers faster than in any other business idea.

2. The range of products. The most charm of the customization is the fact that the client is a designer on his own. You don’t have to have a huge range of the goods. You just have to have the base things that can be used for customizing by clients. 

1. Лояльность. Обычно кастомизированные вещи покупают в подарок кому-либо или на промо-акции. Если вы будете работать с крупными компаниями и производить для них вещи с логотипами, то тут есть шанс получить постоянного клиента и работать с партиями кастомизированных вещей. Но и одиночные клиенты смогут привести к вам своих друзей, если подарок (персонализированная футболка или именной платок) окажутся очень оригинальными и вызовут восхищение у клиента. 
2. Прибыль. За эксклюзивный товар человек готов доплачивать. И даже если ваши джинсы, например, будут стоить на 30% дороже, чем он привык покупать, он переплатит, потому что будет уверен, что подобных больше нет.

Еще один плюс для экологии — кастомизация решает проблему избыточного производства, проблему невостребованности товара. Компания больше не пытается угадать интересы покупателей на основе фокус-групп. Сами покупатели делают выбор, исходя из своих интересов и желаний. Это является серьёзным конкурентным преимуществом.

Как открыть интернет-магазин по кастомизации одежды.

В 2021 году нет проблем с открытием интернет-магазинов. Есть много разных вариантов по запуску коммерческого сайта. 

10 лет назад мы писали уже статью о том, как открыть интернет-магазин за 7 шагов. Несмотря на то, что большинство советов, которые даны в этой статье до сих пор актуально, мы должны отметить, что модель онлайн бизнеса в последние 3 года сильно изменилась. 

Правительство Российской Федерации решило ввести онлайн-кассы для учета прибыли интернет-магазинов и оплаты налогов. Эти кассы стали обязательными для всех коммерческих проектов. 

Если хотите узнать больше о данном решении для запуска интернет-магазина с онлайн Дизайнером Товаров, то пишите нам. 

Когда мир завален одинаковой одеждой из сетевых магазинов, то становятся ценными те вещи, что оригинальны и единственные в своем роде.  В начале 2000 мода на хэндмейд и ручную работу стала очень популярна в США, а сейчас этот тренд доходит и до России.

Бизнес по кастомизации одежды как раз позволяет реализовать мечту людей об оригинальных футболках, джинсовых куртках и других видов одежды.

Данная отрасль бизнеса показывает устойчивый рост в последние годы. Услугу кастомизации сегодня предлагают многие бренды — от модных до спортивных. Создать свой дизайн кроссовок можно в сервисе Nike ID: для персонализации сейчас доступна модель React Element 55. Также кастомизация кроссовок есть у Ralph Lauren, Louis Vuitton и Dior.

Также к кастомизации вещей присоединились бренды: Levi`s, Prada, Gucci.

Есть много сложностей в онлайн бизнесе по кастомизации одежды, но так как это относительно новая ниша в рунете, то шансов на успех в этом бизнесе много. Мы советуем вам присмотреться к открытию интернет-магазина по кастомизации одежды.

Запустить свой интернет-магазин по кастомизации одежды